oneTRANSPORT - A New Economic Paradigm for Transport
Transport and local authorities are being encouraged to achieve more from their networks and make them ‘smarter’ to deliver reduced congestion and modal shift, but is this possible in the prevailing economic climate? Review of the oneTRANSPORT concept, which has emerged from Innovate UK’s Integrated Transport initiative suggests the answer is a resounding ‘yes’. Learn more about oneTRANSPORT in this brief for transport network managers, operators and local authorities.
A new economic paradigm for transport:
Using transport and city data to enable
modal shift and open new markets
A Brief for Transport Network Managers, Operators and Local Authorities
Transport and local authorities are being
encouraged to achieve more from their networks
and make them ?smarter? to deliver reduced
congestion and modal shift, but is this possible in
the prevailing economic climate? Review of the
oneTRANSPORT concept, which has emerged
from Innovate UK?s Integrated Transport initiative
suggests the answer is a resounding ?yes?.
A fairer open market place
to access transport data and
Lower cost entry model
for transport authorities to
access creative travel services
The new economics
of smarter transport
oneTRANSPORT is an open, standardised,
marketplace solution that can enable a
transport industry revolution like that
experienced by the telecoms industry
over the past two decades. It represents
a scalable, exportable marketplace
for transport data, enabling SMEs,
incumbent suppliers and new players to
engage in delivering enhanced services,
facilitating new business models, service
innovation and new investment into the
oneTRANSPORT enables multimodal
transport information to be published by
data owners (e.g. transport authorities and
new third parties) and accessed nationally by
transport authorities, application developers
and others. This allows delivery of a superior
travel experience as well as generation of
new revenues, in-journey travel optimisation
and added value services that the real system
?user? - the traveller - desires and finds
beneficial. It represents the next stage in
industry evolution enabled by the opening up
of currently closed data assets.
What is oneTRANSPORT?
The approach reflects the trend of transport
authorities migrating capabilities to the
cloud. Government policy on Open Data
is making this future vision possible.
Embracing this approach will enable the
industry to set its own future direction of
travel; inaction will result in that data being
used by others. Managing the process will
see Google and Apple as customers; the
alternative will see the ITS industry as a
?hostage to fortune?, with the monetary
benefits going overseas.
oneTRANSPORT is not a ?UTMC?
replacement; it is not a proprietary solution;
it is not a geographical region-specific
solution. By operating at the Service
Enablement level, it uses existing and new
data assets to create competitive markets in
applications, analytics and service provision
(Data-as-a-Service and Platform-as-a-
Service), offering a route to market growth
for existing suppliers of ITS management
solutions, of sensors and of software.
2000 2005 2010 2015+
- Highway data
- Vehicle tracking
- Road weather
- Traffic flow
- Car park
- Traffic signals
- Traffic links
- Trans. routes
- Signage info
- Road works
Evolution of User Transport Data Assets
Over 30 unique assets identified
Opening the last closed data..
Next generation transport data
IoE roadmap. M2M - IoE evolution
Today?s world urgently needs improved transport solutions, to
reduce CO2 emissions and congestion and to deliver a better
transport experience to users. This is widely recognised as a global
market opportunity, yet today the ITS industry is stalled in a similar
situation to that which existed in the telecoms market of the early
1990s, with multiple national systems and proprietary technology
offerings impeding the delivery of integrated services
The result today is that users travelling across this disconnected
scenario see a variable experience, Application Developers
see sub-critical markets, Transport Authorities see a confusing
mele? of expensive non-standard ITS products and Equipment
Manufacturers and Software Providers see highly fragmented,
and hence small, markets.
By fulfilling latent User needs ? as digital mobile phones did for
telecoms, oneTRANSPORT promises to unlock new investment
into the ITS industry, create economies of scale, new markets
and new business models. An underpinning principle is that the
customer base (the end user) is in the millions, rather than the
transport authority customer base in the hundreds.
oneTRANSPORT can be envisaged as the ?transport? component
that provides improved mobility within the ?smart cities? agenda,
based upon standardised technology fully compatible with ?smart
city? solutions of the future.
Why is oneTRANSPORT needed?
Yesterday Today Tomorrow
is stalled today Managed data
oneTRANSPORT began as a feasibility study undertaken by a
consortium spanning the Transport (Arup, WorldSensing, Traak)
and Telecom Industries (InterDigital Europe) and a Local Transport
Authority (Buckinghamshire County Council). It was conceived in
response to the ?Integrated Transport? initiative launched by Innovate
UK (the Technology Strategy Board).
A detailed study explored the integrated transport challenge from
an Internet-of-Things (IoT) perspective, recognising that the new
oneM2M standard has been designed exactly for this purpose ? not
just for transport, but also with applicability to energy, health and
oneM2M began its life in ETSI, the European Telecoms Standards
Institute, in 2010 with the goal of providing a service enablement
solution for machine-to-machine, M2M, communications. It grew
beyond simply wireless communications, and in 2012 ETSI?s
counterparts in America and Asia ? the same players who created
3GPP (which standardised 3G and 4G mobile) - joined with ETSI to
take the standard global. August 2014 saw its first formal publication.
As with other such standards, many major telecom and IT companies
are developing products to the standard.
Origins of oneTRANSPORT
Standardisation and commercialisation of oneM2M
and related technology
oneM2M devices oneM2M gateway oneM2M server
Standard APIs, Access,
Cellular, WLAN, WPAN (Zigbee,
6LoWPAN, Bluetooth), Wireline
Enables cellular & non-cellular
M2M devices to communicate
through operator networks
Service Provider s M2M Service Platform, offering
Service Capabilities to Diverse M2M Verticals
(Device/Data Access, Device Management,
Security, Billing, Service Discovery etc.)
A framework that ensures
transport and travel services
are integral with the
?smart cities? agenda
Significant effort was expended in the Feasibility Study on modelling
the new money flows enabled by the oneTRANSPORT architecture;
this work has indicated a 2-3 year payback on investment, in
additional to the operational benefits and future-proofing of services.
More detailed information is being prepared on individual money
flows across the value chain, reflecting evolution options for the
range of various starting points that currently exist in different
More significant are the indirect benefits that were identified
within the Feasibility Study. These have been explored within the
framework of current recognised frameworks to enable comparison
with the costs of alternate means to deliver such savings.
Business Model Options
Making oneTRANSPORT a Commercial Reality
Financial analysis of the oneTRANSPORT solution formed a
major aspect of the feasibility study. Modelling of the anticipated
field trial has been complemented by consideration of the
commercialisation stages, to address both the national and global
transport market opportunity.
Five phase path to full Commercial Realisation comprises:
2014 2015 2016 2017 2018 2019
Four County and
Highways Agency trial
2014 - Clear, credible, business benefits validation
2015 - Demonstrating functional viability, funded at their own cost by
the original study participants.
2015-2016 - Deployment of a substantial In-Field Trial, to
demonstrate geographic interoperability, financial viability and
operational benefits. This phase will prove the benefits and the
business model to the trial participants and to non-participants,
paving the way for wider UK take-up.
2016-2010 - Driven by low investment and cash-neutral/generative.
Other interested authorities will be invited to participate as trial
observers in a ?oneTRANSPORT Operators Forum? using the trial,
so they have the opportunity to learn from the trial and join as early
adopters towards the end or soon after the In-Field Trial.
2019-2026 - Leveraging global oneM2M and industry bodies
relationships. The oneM2M standards bodies and companies will us
the UK Transport Trial as a real-world vehicle to show the potential
of oneM2M in other countries and continents; already Arup sees its
potential for use in conjunction with major world events in specific
cities overseas. We plan to work with UK Trade and Investment,
starting during the In-Field Trial phase, to promote internationally at
the Mobile World Congress and elsewhere, with a view to showcasing
the trial for overseas Government transport authorities.
2-3 year payback
Cost recovery model
to achieve sustainable
A win-win-win solution across the full ITS ecosystem
has been the goal of oneTRANSPORT.
The beneficiaries and key benefits to existing and new
ecosystem players are summarised below.
Beneficiaries, Benefits and Technology
The User ? traveller - Simpler, easier travel - timely, personalised, contextualised guidance ? with much greater,
- Advanced, new travel apps, developed and delivered by the market
?Like TfL, but affordable by authorities that don?t have TfL-like budgets?
Transport Authorities - Standards based compatibility, greater interoperability
- Business Model that breaks even in 2-3 years for an average authority, thereafter delivering ongoing &
- ?Publish Once, License to Many? approach for premium data ? overcoming the lack of authority staff
experienced with data licensing
- Economies of Scale will drive reduced costs over time
Industry Players - Stimulation of ITS Markets worldwide, due to global standards, resulting in significant growth of
the ITS market and industry
- New Business Model Opportunities, attracting further ITS investment
- New Partnership Opportunities, by virtue of larger and new markets
- New Market for Data Platform Operators (cf the emergence of multiple national mobile phone operators)
and creative entrepreneurs
- Larger markets for transport applications (national & beyond)
e.g. parking, journey prediction, apps not restricted to a single city
- New, easily accessible, national market for Data Analytics Providers
Society - Ability to measure, and to drive, modal shifts in transport, meaning reduced congestion,
greener transport, healthier environment
- Extensibility to support other aspects of Smart Cities
The Economy - Economic benefits to the economy due to reduced transport delays
- Export potential for equipment, software, applications & skills
- Attraction of Inward Investment
- First mover advantage in a emerging massive global market (cf digital mobile phones ?
huge latent demand, global standard)
Technology Characteristic Description
Based upon global standards (oneM2M, MQTT, XML), thereby facilitating a global, interoperable, marketplace,
a major stimulus to growth
Open, globally standardised,
interface for new
Enables support for and use of data from future IoT sensors that will be deployed outside of transport (future
proofing) and will encourage interface standardisation (lower costs) amongst transport sensor
and system suppliers.
with support for
Rather than being a ?clean slate? solution, the approach interfaces with diverse legacy systems, enabling
support for counties (and countries) with and without UTMC installations. This allows authorities to adopt at
their own pace, when able & ready, allowing budget-constrained authorities to also participate
Cloud-based implementation Reflects Transport Authority trends to migrate their transport management services to the cloud
Independent 3rd party provision
of new transport services
Opening of data and its availability across today?s local boundaries will change the scale economies,
hence viability, of new transport applications (app purchase, advertising and other models)
Measuring modal shift Measuring the impact of transport interventions is recognised as ?hard? ? changes before/after can have many
causes. The oneTRANSPORT approach allows direct quantification of intervention effectiveness
New market for
transport authority data
Delivers new revenue streams into the transport ecosystem - so that local transport authorities find it
(at minimum) cash neutral and hence rapidly adopt it. This will encourage transport authorities to
open up their transport data by creating new markets for them.
Government open data
Transport Authorities are increasingly required to adopt an Open Data approach ? oneTRANSPORT is
complementary and supports this, and will allow the UK transport industry to direct its own destiny.
Scalability and futureproofed Scalable to national adoption and futureproofed for the Internet of Things.
Providing a global
market place for a wide
range of travel services
More detailed technical and commercial information
is available under non-disclosure terms.
Front cover images: Top right ? Thomas Graham
Bottom right ? Giles Rocholl