The Vault

User Aware Video
Presentation / Sep 2014 / Video, Codec, HD, Pre-Processing

Check out this 2014 IBC presentation on User Aware Video!

IBC 2014 User Aware Video Creating the Living Network InterDigital Snapshot Four decades of discovery and innovation Pioneer in digital wireless technologies Key contributions to global technology standards Creating solutions for more efficient broadband networks Compass of Innovation Product design Research Standards participation ? 2014 InterDigital, Inc. All rights reserved. ?#? Creating the Living Network The Problem in the Market: The Bandwidth Crunch Increasing streaming video consumption? ?Decreasing quality of streaming video experiences Higher consumer expectations? ?Growing consumer frustrations Delivery costs increasing faster? ?than revenues ? 2014 InterDigital, Inc. All rights reserved. ?#? Creating the Living Network Solutions by InterDigital Perceptual Pre-Processing User-Adaptive Streaming ? 2014 InterDigital, Inc. All rights reserved. ?#? Creating the Living Network No-compromise solutions to the bandwidth crunch Lower bit-rates + no visible reduction in quality Higher quality + at same bit-rate The best of both worlds ? no compromise! Perceptual Pre-Processing User-Adaptive Streaming ? 2014 InterDigital, Inc. All rights reserved. ?#? Creating the Living Network Key innovation: adapt video to user viewing conditions, using the science of the human visual system Perceptual Pre-Processing User-Adaptive Streaming DEVICE DISPLAY AMBIENT LIGHT VIEWING DISTANCE ? 2014 InterDigital, Inc. All rights reserved. ?#? Creating the Living Network InterDigital?s Perceptual Pre-Processing solution is based on patented technologies that proactively filter out content the human eye cannot see under typical viewing conditions. The result is a reduction in bandwidth without sacrificing visual quality on televisions, mobile devices, and personal computers. Perceptual Pre-Processing ? 2014 InterDigital, Inc. All rights reserved. ?#? Creating the Living Network Better quality within allocated bandwidth More room for additional channels and services Reduced delivery and storage costs Resilience to re-buffering Perceptual Pre-Processing: Content Publisher Benefits Pay TV Services OTT Services ? 2014 InterDigital, Inc. All rights reserved. ?#? Creating the Living Network Perceptual Pre-Processing: Features & Benefits Content Codec Average Bit-rate savings Max bit-rate savings 4K HEVC / H.264 19-23% 45-60% 1080i H.264 10% 24% 720p H.264 8% 24% Perceptual Adaptation Viewingdistance Ambient light Device parameters (resolution size) FormatAdaptation Spatialresampling (e.g. 1080p to 720p conversion) Color space, gamma, and sampling format conversions BT.601, BT.709, SMPTE 240, BT.2020, RGB(sRGB) YUV 4:2:0, YUV 4:2:2, YUV 4:4:4, RGB 8-bit, 10-bit, 16-bit pixels Interlace,telecine, and mixed sampling format conversions Artifact Removal MPEG-2blocking artifact removal Temporal noise removal Film grain de-emphasis Codec Support HEVC, H.264, MPEG-2 Proprietarycodecs File Formats MPEG-2TS, MP4, AVI,ProRes BMP, PNG, DPX, YUV, Y4M System Features Audio,SCTE-35, EBP, AFD pass-through CEA 608/708 closed captioning pass-through ? 2014 InterDigital, Inc. All rights reserved. ?#? Creating the Living Network Perceptual Pre-Processing: Demonstration ? 2014 InterDigital, Inc. All rights reserved. ?#? Creating the Living Network InterDigital?s User-Adaptive Streaming solution is based on patented technologies that monitor and adjust video streaming rates based on user behavior and environmental factors which affect visual perception. The result is a reduction in bandwidth without sacrificing visual quality. User-Adaptive Streaming: Optimizing for the ?Last Foot? ? 2014 InterDigital, Inc. All rights reserved. ?#? Creating the Living Network OTT mobile app providers Who Benefits? User Adaptive Client Higher quality viewing experience ? resilience to re-buffering Lower cost of delivery Consumers of OTT video service OTT content publishers with their own mobile apps ? 2014 InterDigital, Inc. All rights reserved. ?#? Creating the Living Network User-Adaptive Streaming Performance Benefits TABLETS SMARTPHONES Bandwidth Savings Compared to a Standard ABR Client ? 2014 InterDigital, Inc. All rights reserved. ?#? Creating the Living Network User-Adaptive Streaming: Demonstration ? 2014 InterDigital, Inc. All rights reserved. ?#? Creating the Living Network Summary: User Aware Video Visit Our Booth: D24, Hall 14 Increase Quality | Reduce Cost | Integrate Easily ? 2014 InterDigital, Inc. All rights reserved. ?#? Creating the Living Network thumbnail_0.jpeg