Hulu Migrates to DASH

July 9, 2015 / MPEG-DASH, DASH, OTT / Posted By: Kelly Capizzi

Hulu, the U.S. - based OTT service, recently announced the migration to MPEG-DASH inside their various players. With the transition, DASH-compliant video segments serve more than 75 percent of Hulu’s traffic and the company expects that to increase as their services evolve.

Baptiste Coudurier, Principal Software Development Lead at Hulu, highlighted the benefits of the migration to DASH for the OTT service as well as its customers in an exclusive interview with Streaming Media Europe. The main benefits of the migration according to Coudurier: Control, flexibility, simplicity and performance. “Overall we [Hulu] have less user support to provide with DASH as we have more control on the players,” stated Coudurier in the interview. The migration to DASH is part of a major evolution for Hulu. Next steps for the company? Implementing the DASH multiperiod feature for ad insertion.

According to Alex Giladi, Senior Manager, Video Software Architect at InterDigital, this is a great illustration of the growing adoption of DASH by mainstream providers of premium content. Alex is involved in projects related to MPEG Systems in MPEG, DASH Industry Forum and SCTE. At the Streaming Media East 2015 conference, Alex spoke in the panel discussion titled, “Implementing New Technologies with MPEG-DASH.” The main focus of his discussion surrounded advanced dynamic ad insertion from DASH 1.0 to DASH 3.0. To watch his full talk along with the rest of the panel, please click here.