Now Buffering: How to Solve the Top Hurdles Fans Face in Streaming Live Sports explores how the shift from traditional television to digital streaming is reshaping the way fans experience live sports. It examines the forces behind this transition, from evolving viewing habits and the rise of subscription services to the globalization of sports fandom, while outlining the technical hurdles that disrupt streaming experiences, including latency, buffering, scalability, and device compatibility.
To address these challenges, the eBook highlights the role of next-generation video codecs such as Versatile Video Coding (VVC), which promise greater efficiency and reliability. By improving performance at scale, these technologies unlock the potential for more interactive, immersive, and revenue-driving sports experiences that meet the expectations of today’s highly engaged fans.