As live sports migrates from traditional broadcast to digital platforms, streaming is redefining how leagues, networks, and tech providers engage audiences and generate revenue. This transition brings both opportunity and complexity—from fragmented rights and shifting viewer expectations to significant technical demands around latency, scalability, and quality.
This research explores the business and technology challenges of streaming live sports and outlines strategic insights for navigating this high-stakes, rapidly evolving landscape.
What You'll Learn
- How fragmented sports rights and evolving consumer habits are reshaping content strategy.
- The role of sports in driving SVOD acquisition and retention—and the risks of churn.
- Key technical challenges in live sports streaming, including latency, buffering, and quality at scale.
- The future of sports streaming infrastructure, from advanced codecs to interactive, personalized experiences.