VVC, the future of 4K and the ever-growing demand for video

<p>Drawing from decades of video expertise, and nearly two years in a global pandemic, InterDigital's experts Alan Stein and Ralf Schaefer unpacked the growing demand for high-quality, video over IP content at home and need for more efficient compression standards like Versatile Video Coding (VVC) in <a href="https://www.tvbeurope.com/business/tvbeurope-october-2021-issue-released">TVBEurope</a>.</p>
<p>Their editorial explains that VVC delivers compression ratio improvements of roughly 40% over its predecessor HEVC and can accommodate new types of content and capabilities like screen sharing over videoconferencing, 360-degree video, 4K television, and computer-generated images used in video games.</p>
<p>Developed by the Joint Video Experts Team (JVET) of ISO/IEC MPEG and ITU-T SG 16, VVC was specifically created as an enabler for the widespread adoption of 4K television because the compression levels it enables are critical to mitigate the extra resources 4K video requires. As demand for 4K-quality Subscription Video On Demand (SVOD) services grows, VVC is poised to be a critical necessity for IP/OTT transmission of video.</p>
<p>Today, InterDigital engineers continue to drive the widespread adoption of VVC by contributing to technical implementations, supporting efforts to improve energy efficiency and performance, and advocating for adoption in global video application standards like DVB, ATSC, SCTE and SBTVD. In December 2021, SBTVD adopted VVC as the main video codec for OTA and OTT delivery for TV3.0.</p>
<p>Read the full editorial in TVBEurope on page 34 <a href="https://www.tvbeurope.com/business/tvbeurope-october-2021-issue-released">here</a>.</p>