InterDigital Celebrates Successful Showcase and Adoption of Advanced HDR by Technicolor Solutions

<p><em>Collaborative research effort between InterDigital, Philips, and Technicolor targeting video delivery and encoding secures significant industry partnerships</em></p>
<p>InterDigital, Inc. recently announced at the National Association of Broadcasters (NAB) 2022 show the successful adoption of the <em>Advanced HDR by Technicolor</em> technology solution by several industry partners. Produced by collaborative research contributions from InterDigital, Philips, and Technicolor <a href="https://advancedhdrbytechnicolor.com/"><em>Advanced HDR by Technicolor</em></a> is a branded suite of high dynamic range (HDR) production, distribution and display solutions that leverage machine learning to maximize the image quality of any HDR format. Specifically, <em>Advanced HDR by Technicolor</em> is helping to shape the video delivery landscape through the development and adoption of ETSI standards to enable increasingly immersive video.</p>
<p>Alongside several live demonstrations of the <em>Advanced HDR by Technicolor</em> end-to-end distribution solution with industry partners at NAB, InterDigital and Philips also showcased <em>Advanced HDR by Technicolor&rsquo;s</em> new and unique &ldquo;round-trip&rdquo; feature that automates the SDR-HDR and HDR-SDR conversion processes for live TV and post-production operations while maintaining fidelity of the original content. Displayed at the Cobalt Digital booth at NAB, this groundbreaking feature was awarded the TVB Europe Best of 2022 award.</p>
<p>In addition to the introduction of this critical new &ldquo;round trip&rdquo; feature, Sinclair Broadcast Group also <a href="https://www.businesswire.com/news/home/20220421005714/en/Sinclair-to-Bring-Superior-Video-Quality-to-the-World-of-Sports">announced</a> plans to leverage the suite of <em>Advanced HDR by Technicolor</em> solutions to help elevate high quality sports programming to more closely match live sporting experiences.</p>
<p><span style="color: #652e8e;"><strong><strong>InterDigital and <em>Advanced HDR by Technicolor</em></strong></strong></span></p>
<p>InterDigital&rsquo;s leading-edge research and industry partnerships address key challenges in the evolution towards more immersive video experiences through the adoption of HDR technology. InterDigital&rsquo;s partnership with Philips leverages our unique research expertise to shape the technologies included within <em>Advanced HDR by Technicolor</em> and position it for greater adoption in the U.S. and new HDR delivery opportunities in Brazil, China, and across the EU.</p>
<p>The suite of technologies presented by InterDigital and Philips within <em>Advanced HDR by Technicolor</em> continue to evolve to meet the needs of industry to support the delivery of HDR content for live events and broadcasts. Content is a critical component of the video ecosystem, and as consumers begin to expect more immersive video, the ability to preserve a content creator's original intent in standard dynamic range (SDR), while also delivering high-quality HDR content, helps democratize access to immersive viewing experiences. This makes <em>Advanced HDR by Technicolor</em> even more valuable, as it can format both SDR and HDR content without compromising the viewing experience of each unique viewer, regardless of device capability.</p>
<p>To encourage adoption of <em>Advanced HDR by Technicolor</em> by the broadest group of industry and business partners, InterDigital and Philips continue to actively support a variety of technology integrations and field trials, including technology demonstrations at conferences like NAB.</p>
<p>Learn more about <em>Advanced HDR by Technicolor</em> <a href="https://advancedhdrbytechnicolor.com/">here</a>:&nbsp;</p>