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How App Makers will Trade Wi-Fi Access for Membership

Aug 2014/ Posted By: Meghan Carney

<p>We&rsquo;ve all been there, while attending a major event you snap a picture to capture a big moment and want to share that photo with friends, family and your social network. Unfortunately, so does everyone else. &nbsp;With the increased traffic, wireless networks become congested and connectivity becomes nearly impossible.</p>
<p>Our own Narayan Menon, Vice President of InterDigital Labs, has some advice for app makers that could increase their revenue while also improving the end-user&rsquo;s experience. &nbsp;<a class="offsite" href="http://venturebeat.com/2014/08/25/how-app-makers-will-trade-wi-fi-access-for-membership/">In a guest post with VentureBeat</a>, Narayan discusses sponsored connectivity, whereby app providers could allocate Wi-Fi capacity through algorithms or make automatic connections that retry upload requests every few minutes.</p>
<p>Narayan points out that a value-added offering, such as free connectivity, increases an app creator&rsquo;s user-base, which could ultimately increase revenue through more advertising sales, and could also expand current customer loyalty.</p>
<p><a class="offsite" href="http://venturebeat.com/2014/08/25/how-app-makers-will-trade-wi-fi-access-for-membership/">Click here</a> to read the full article and learn more.</p>