RCR Wireless News Talks to InterDigital’s Vanja Subotic about Wi-Fi Offload and Much More
When hunkering down to binge watch videos on their phones, consumers want quick and easy streaming; cellular network operators want to make their wish come true.
These operators are scrambling for solutions to congestion and coverage holes that drive more of their users to Wi-Fi—and they need solutions that will apply to today’s legacy and tomorrow’s Hotspot 2.0 networks and devices. In this video, RCR Wireless News’ Editor-in-Chief Dan Meyer talks with InterDigital’s Vanja Subotic, senior manager of solutions management, about the growing Wi-Fi offload market and increased need among consumers for seamless connectivity.
Watch to get Vanja’s insider perspective on how the proliferation of smartphones and rising bandwidth usage in general is driving a demand for better connectivity. She discusses how operators seek to maintain offload control, and, at the same time, meet consumer need—and how those carriers that have invested in a Wi-Fi infrastructure can use offload in creative, revenue generating ways. She and Dan even touch on hot-topic 5G.
Vanja is part of the InterDigital Solutions group, which is responsible for our Smart Access Manager (SAM), a leading device client for Wi-Fi offload (and onload). Designed for Android and iOS, SAM enables mobile devices to make intelligent network selection and traffic management decisions—based on real time conditions at a device—among Wi-Fi, 3G, and LTE networks. A future proof solution, SAM is ANDSF standards compliant, supports both legacy networks and devices and Hotspot 2.0, and is interoperable with multiple Tier 1 infrastructure vendors.