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<p>The amount and variety of content in video is constantly changing. The continuous evolution creates a need for continued compression and standards evolution. Recently, engineers have developed a new extension to HEVC called Screen Content Coding. InterDigital&rsquo;s Dr. Yan Ye, Director of Engineering, discusses this new extension in&nbsp;<a href="http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/Screen-Content-Coding-%28SCC%29-Offers-Improved-Quality-and-Efficiency-for-HEVC-Screen-Captured-Content-111356.aspx">a recent article</a> published on StreamingMedia.com.</p>
<p>Screen Content Coding (SCC) extension to HEVC is designed for the new variety of screen-captured content beyond the conventional camera-captured content. The new variety refers to captures from video games and tutorials, which feature animation, text and graphics along with camera-generated video. In the article, Yan describes how SCC further improves coding efficiency for this type of screen-captured content in two main areas &ndash; compression efficiency and flexibility. &nbsp;</p>
<p>She also explains the compelling results of the standards project, which wrapped up in February of this year after nearly two years of development. Ultimately, SCC will enable a better video experience for any video products that need to efficiently deliver a large amount of screen-captured video content. &nbsp;</p>
<p><a href="http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/Screen-Content-Coding-%28SCC%29-Offers-Improved-Quality-and-Efficiency-for-HEVC-Screen-Captured-Content-111356.aspx">Click here</a>&nbsp;to read the full article, or to learn more about video, visit <a href="http://www.interdigital.com/all_results?search_query=video&amp;search_button=Search">The Vault</a>. &nbsp;</p>