What defines a good versus a bad sensory experience –particularly if you want to charge a premium for it? That’s a difficult question when physical, digital and virtual worlds merge. It depends on a human’s subjective perceptions as well as a network’s capabilities.

Human-centered quality metrics are urgently needed to help monetize future 6G services, argues Omdia’s 6G study with InterDigital, which included user testing conducted at Carnegie Mellon University’s Human-Computer Interaction Institute. All 6G’s market stakeholders must collaborate to create a new sensory language that defines service experiences. The clock is ticking: experiential factors already influence consumers and enterprises’ digital choices today.