The key differentiator for IoT is the data collected and the use of this data to improve business operations, products, support, and customer experience. Many companies have already connected their equipment or assets and begun collecting data. The challenge is how to leverage the data to realize the true benefits of IoT, not only for the companies’ specific uses, but also to extend the information to auxiliary businesses. There will be two key components to evolving IoT to its true potential. In this white paper, discover the two key components and how a data exchange can be used to realize both components.