A global shift in the standard of living has caused significant growth in greenhouse carbon emissions (GHG), with the TV and video streaming industry accounting for 4% of total global emissions—double that of the aviation industry, which stands at 2%. While the TV and video industry has historically been seen as a relatively low-carbon emitter, today’s increasingly fragmented service and delivery ecosystem is driving rapid growth in industry emissions.
In this whitepaper, we present original research on the state of video and media sustainability, examine the trends driving industry emissions, and highlight the strategies that leading enterprises are leveraging to meet short- and long-term sustainability objectives.
