An examination of the value chain that drives video is necessary to understand and examine the future of video distribution. Operators, broadcasters or platforms that either produce or aggregate content, pay for video distribution with revenues generated directly by consumers or via advertising. In the past five years, consumer expectation for content and total delivery costs have seen significant increases. These new economic pressures have made video technology, third-party standards and network infrastructure vital.
This technology focused paper discusses the impact that infrastructure and technical evolution will have on video consumption over time. It examines the demand for video content, two core approaches for video delivery: multicast and unicast, how future technology can optimize video supply and more.