Virtual reality offers a new way of telling stories and engaging audiences. To create appealing content for this new imaging modality, content production and post-production workflows need to be adapted or completely rethought. One key aspect for ensuring image quality and preservation of the director's intent throughout the production workflow is color management. In this paper, we review color managed workflows for (post) production and explore the challenges that arise for ensuring color accuracy in VR. We focus on the display end of the imaging pipeline, presenting a workflow for characterizing and calibrating VR devices. Our workflow is evaluated on several key VR devices, allowing us to compare their display characteristics and calibration quality.