Augmented Reality (AR) is a concept and a set of technologies for merging of real and virtual elements to produce new visualizations – typically a video – where physical and digital objects co-exist and interact in real time. Most AR applications support real-time interaction with content (AR scene with virtual...
Over the last few years, we watched head-worn virtual and augmented reality devices move from research laboratories to store shelves as the newest platform enabling novel virtual experiences. The big promise of emerging mixed reality (MR) technology is a far deeper immersion into imaginary worlds than is possible with the...
WHITE PAPER
/ Jan 2018
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ar/vr
Check out this report detailing the State of Art (SoA) of optical hardware currently used in the field of 3D display technology, as well as emerging optical hardware technologies that feature Light Field (LF) and Holographic techniques.
WHITE PAPER
/ Jun 2017
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ar/vr
With virtual reality (VR), the goal is to create experiences in which the user can be completely immersed; an alternative reality produced by a computer simulation and displayed to the user as a completely synthetic view generated by computer graphics. In both VR and AR, the reality that the physical...
WHITE PAPER
/ Jun 2017
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ar/vr
Despite the relatively recent commercial availability of consumer devices, various market forecasts are expecting a rapid increase in the number of users and the market value of augmented reality (AR) content in the coming years. When it comes to media consumption, the quality of the experience is the major driving factor...